Meet the team

SportzWire is led by a team of passionate local sports professionals, creators, and storytellers who believe in covering the game the right way. From ownership to student broadcasters, photographers, and writers, our team works together to deliver honest coverage, develop young talent, and serve the communities that support local athletics every day.

Brad Loff

Co-Founder & Co-Owner

Serves one of the lead photographer and content provider, covering live events and producing feature stories across SportzWire platforms.
Creates game day graphics and branded visual content used across SportzWire platforms.
Oversees development and management of the SportzWire website, Mobile apps, and digital platforms.
Manages the SportzWire branded apparel line and merchandise offerings.
Supports School Media programs while mentoring and guiding student creators across the network.
Runs the SportzWire printing division, producing banners, yard signs, posters, and more through UV printing, engraving, and large format vinyl banner and poster production and more.

Carrie Miner Yaple

Co-Founder & Co-Owner

Oversee overall vision and brand direction to grow the platform and its audience
Lead Photographer - Capture high quality sports content at games and events, ensuring consistent visual storytelling and brand standards
Lead Videographer - Plan, film, and produce sports video content, including highlights, features, and promotional media
Internship Coordinator - Recruit, train, and mentor student interns, providing hands-on experience in sports media, photography, digital graphics, and journalism
School Liaison & Community Outreach - Build and maintain relationships with schools, athletic departments, and community partners to expand coverage and collaboration

Justin Bradley

Co-Owner | SportzWire

Helps lead the growth, strategy, and daily operations at Sportzwire
Manages marketing, sponsorships, and brand partnerships
Covers live events and feature stories as one of the lead photographer, journalist & content provider
Identifies and recruits talent while providing ongoing support to photographers, writers, and student creators across the SportzWire network.
Builds relationships with schools, AD's, coaches, businesses, and community partners

Matt Flanagan

Co-Owner | SportzWire

Writer covering high school and collegiate athletics
Broadcaster and on-air contributor for live events, podcasts, and digital coverage
Leads athlete relations and maintains direct connections with players and programs
Supports and helps organize SportzWire writers, photographers, and creators
Assists with content direction, story development, and coverage strategy
Represents SportzWire at games, events, and community engagements